I recently had the honor of participating in a thought-provoking panel discussion on "Sustainability - the future of business" during PRfact Zurich's Press Days networking event. As a panelist representing the Swiss Fashion Association, I joined an inspiring conversation that brought together diverse voices from across industries, all united by a shared conviction that sustainable business practices aren't just an option - they're the only viable path forward.
A Cross-Industry Dialogue
Laura Scorza Wade, Head of Sustainability at PRfact, expertly facilitated our dynamic discussion between four panelists:
- Petros Timotheou from i care. iceep
- Alexis Richard from Biscuits Agathe
- Jonathan Normand from B Lab Switzerland
- Myself, Camille Patthey representing the Swiss Fashion Association
Sparking Meaningful Change
The conversation reinforced my belief that sustainability isn't a trend—it's a fundamental shift in how we approach business. Whether we're discussing fashion's circular future or food industry innovations, the message was clear: businesses that prioritize people and planet alongside profit are the ones that will thrive.
It was inspiring to be part of this important dialogue alongside such passionate advocates for sustainable business practices. Events like these remind me why I'm committed to empowering fashion pioneers who understand that true success means creating lasting impact that transcends traditional industry boundaries.
The future of business is sustainable—and that future is now.
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