welcome to
Supporting sustainable fashion brands
on their way to success
Camille Patthey

To thrive in the 21st century, the fashion industry needs to change; it must reconsider its value chain and its effect on people and the planet. Driven by the conviction to achieve these new objectives, I founded Commercialising Creativity, an agency that is focused on supporting the next generation of sustainable fashion brands on their way to success with a keen emphasis on launching and scaling their businesses.

my experience

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numbers
1370
Experience hours
120x
personal growth
About us-Camille Patthey

About US

Our driving force lies in the alliance of our competences and our passion for the fashion industry. Together, we have more than 20 years of combined experience in fashion, working for brands and agencies in Paris, Milan, São Paulo, Berlin, and Zurich. As a result, we have acquired a sharp commercial awareness, a strong network and an expertise in the development and the management of sustainable brands in the premium and the luxury segments. This is how we developed our comprehension of the challenges you are facing.

Learn more about:

TO ACCOMPANY YOU ON YOUR ENTREPRENEURIAL ADVENTURE, WE TAKE THE TIME TO UNDERSTAND YOU AND TO BUILD A TRUSTING RELATIONSHIP WITH YOU BASED ON SINCERITY, MUTUAL INSPIRATION, AND EFFICIENCY. WE THEN USE OUR Expertise, CREATIVITY, AND INTUITION TO DESIGN TAILOR-MADE STRATEGIES AND TARGETED ACTIONS FOR YOUR BRAND.

commercialising creativity

introduction

life is about making an impact today

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paul hills

work hard
play harder

travel nomad

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Services
fROM STRATEGY TO ACTION

BRAND DEVELOPMENT

A goal without a plan is just a wish. — Antoine de Saint-Exupéry, French writer and pilot

There is only one magic formula to bring your vision to fruition: The development of a strong and singular value proposition, coupled to a strategy that defines your brand’s concept, its purpose, its DNA, its aspirational target, its positioning, its goals and how to achieve these. We lead you in the development of your brand strategy by designing a brand platform with you, also known as “brand bible”. This synthesis tool allows you to structure the reflection, to guide the actions related to your brand and to ensure consistency in communication and marketing actions.

SUSTAINABILITY STRATEGY

There is no beauty in the finest cloth if it makes hunger and unhappiness, Mahatma Gandhi

We advise you in the improvement of your commitment to sustainability and analyse what efforts and improvements it requires for your company. We support you in the design of a purpose driven business model and the development of the strategic realignment of processes that benefits people and the planet. We lead you in the development of a holistic, viable and credible sustainability strategy. 

COLLECTION PLANNING & MERCHANDISING

When business and creativity work hand-in-hand

A product offer is more likely to meet the requirements of buyers and consumers if it is calibrated to its target markets, to evolving distribution networks and upcoming trends. We lead you in the planning of your collections to give this a business orientation while respecting your DNA. We advise you in the structure of your offer, and in the development of a consistent approach to pricing and margins. So we help you save resources, time and costs while staying true to your creative vision.

SALES & DISTRIBUTION STRATEGY

Sales and distribution are vital to generate revenue and grow your brand

We develop client-centric b2b strategies aligned with your commercial goals. We identify potential markets and targets in accordance with your design codes, your resources, your positioning, and your aspirational target. This gives you a clear understanding of your targeted customers and of the market. This enables you to plan and manage different sales approaches.

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Services
fROM STRATEGY TO ACTION

Strategic advisory services

Creativity can be chaotic. This is why it requires discipline and strategy. 

BRAND DEVELOPMENT

A goal without a plan is just a wish
Antoine de Saint-Exupéry

There is only one formula to bring your vision to fruition: the development of a strong and singular value proposition, coupled to a strategy that defines your goals and how to achieve them. We lead you in the development of your brand strategy by designing a brand platform with you, also known as “brand bible”. This essential tool allows you to structure your reflections, guide your actions related to your brand, and ensure consistency in communication and marketing.

SUSTAINABILITY STRATEGY

There is no beauty in the finest cloth if it makes hunger and unhappiness
Mahatma Gandhi

We consider sustainability to be a must for today’s world and a new normal in the fashion industry. We advise you on the improvement of your commitment to sustainability and analyse opportunities for improvement. We support you in the design of a purpose-driven business model and a strategic realignment of processes that benefit people and the planet. Our holistic and credible approach provides you with the viable strategies to bring your business to a point of ethics and eco-responsibility.

COLLECTION PLANNING & MERCHANDISING

When business and creativity work hand-in-hand

A product offer will most likely meet the requirements of buyers and consumers if it is well calibrated to its target markets, evolving distribution networks and upcoming trends. We guide you in the planning of your collections to give these, a business orientation while respecting your DNA. As we advise you on your offer structure and the development of a consistent approach to pricing and margins, you save time, resources, and costs all while staying true to your creative vision.

SALES & DISTRIBUTION STRATEGY

Sales and distribution are vital to generate revenue and grow your brand

We develop client-centric b2b strategies aligned with your commercial goals, identifying potential markets and targets in accordance with your values, design codes, positioning, and aspirational targets. This gives you a clear understanding of your targeted customers and of the market, enabling you to plan strategic sales approaches.

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Operational management services 

We challenge assumptions. We are not afraid to experiment. 

WHOLESALE OPERATION MANAGEMENT 

You need to create to sell. You need to sell to create
Jonathan Anderson

Our emphasis is on launching and scaling brands’ businesses within b2b key fashion markets. To effectively grow your brand in a precise and controlled way, we develop tailor-made sales and distribution strategies with a strong focus on identifying consistent commercial opportunities. Working alongside you, we take watchful care of your sales operations, acting as an extension of your sales team.

PROJECT MANAGEMENT 

Creativity and originality as a starting point

We create compelling experiences for buyers and retailers to increase the credibility and visibility of your brand. This means designing, planning, and managing custom-made projects with innovative ideas and solutions - always while keeping creativity and originality as a starting point. We offer events such as showrooms, trade shows, collection presentations, retail partnerships and trunk shows.

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Camille gives us the opportunity to offer entrepreneurs active in the fashion industry a very specific expertise for the development of their brands. All the feedback we have had from the entrepreneurs we support is extremely positive.

CAROLINE WIDMER, Director PULSE Incubator HES  

Efficient, competent and reactive, Camille is a precious help in the development of emerging brands. In addition to her rich expertise in the fashion industry, Camille has great human qualities and an impeccable work ethic.

MIKAEL VILCHEZ, Founder and Creative Director Forbidden Denimeries

my experience

Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod. Neque porro quisquam est qui.

numbers
1370
Experience hours
120x
personal growth

Camila Knudsen's work for my brand brought me business opportunities in the international scene of independent designers. Besides new commercial fronts, she worked for my label, positioning it alongside the best new designers in the fashion world.

Founder and Creative Director Mariana Cestari

I had the pleasure of working with Camille for the last 2 years and I can't recommend a better fashion expert! Thanks to her strategic mindset, she has the exceptional ability to focus on long-term objectives while being creative and innovative, always finding solutions to bring brands to the next level.

OLENA GRIESSER, Founder and Creative Director Palmagente

my experience

Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod. Neque porro quisquam est qui.

numbers
1370
Experience hours
120x
personal growth

PORTFOLIO

Swiss Fashion Association
Swiss Fashion Association
Projet Management: FUTURE SWISS FASHION-The first b2b initiative for emerging Swiss sustainable brands
PULSE INCUBATOR HES
PULSE INCUBATOR HES
Expert in supporting innovative and high-potential fashion start ups
SWISS FASHION ASSOCIATION
SWISS FASHION ASSOCIATION
Project Management Swiss Digital Fashion Week
TEXAID RETAIL SOLUTIONS
TEXAID RETAIL SOLUTIONS
Customized & Professional B2B Solutions for Brands & Retailers to keep Pre- & Post-Consumer Textiles in the Circle
MODE SUISSE
MODE SUISSE
B2B Showroom Host, Designer Liaison
ARIENNE BIRCHLER
ARIENNE BIRCHLER
Bellemere New York
Bellemere New York
Sustainable cashmere
Horizon Athletic
Horizon Athletic
Ethical, sustainable, eco swimwear & activewear
PALMAGENTE
PALMAGENTE
Inclusive Swiss made swimwear
MAMA TIERRA
MAMA TIERRA
Driving gender equality through sustainable accessories
MOYA KALA
MOYA KALA
Ethical lingerie & loungewear
STUDIO REMO
STUDIO REMO
Reconnect fashion with nature
RAFAEL KOUTO
RAFAEL KOUTO
Upcycling couture

Features

Problem Solver

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Critical Thinker

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Logical Visioner

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PERSUASIVE leader

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Problem Solver

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WORK ETHIC

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Journal
Jury
Participation to jury
November 18, 2022 2:20 PM
Talk
Talk with Jemoli CEO Nina Müller, Patrizia Hermann, Sustainability Ambassador, Karen Fleischmann & Camille Patthey
March 26, 2022 2:00 PM
News
Le New Black
February 24, 2022 10:57 AM
MORE
Project
Swiss Fashion Association: Launch of the new initiative
February 15, 2022 10:50 AM
Jury
Fondation Hans Wilsdorf
Project
International Fashion Accademy Paris, Le New Black
Workshop
Swiss Fashion Association