welcome to
The accelerator for fashion brands and start-ups.
Camille Patthey

The fashion industry needs an adjustment to the needs, the expectations, and the values of the customer of the 21st century. Guided by the conviction that to fulfil these, we need a new generation of purpose driven designers who can reflect the zeitgeist through their work, I founded Commercialising Creativity in 2019. This accelerator aims to support them on their way to success.

my experience

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numbers
1370
Experience hours
120x
personal growth

About me

Working in fashion since 2013 for international fashion start-ups and agencies, I quickly realised that fashion is a business where creativity and commerciality need to work hand in hand. And, that this holistic approach is a key point to success.

Thanks to my experiences and continuous professional development, I have acquired a sharp commercial awareness and strong fashion management skills also in the field of sustainability.

Education:

introduction

life is about making an impact today

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paul hills

work hard
play harder

travel nomad

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Services

BRAND DEVELOPMENT

CONCEPT AND STRATEGY DEVELOPMENT

Stand out with an innovative, creative, and global minded strategy

  • Develop a singular brand vision
  • Shape and express your brand identity
  • Create a 360° brand strategy

PRODUCT STRATEGY 

COLLECTION PLANNING AND MERCHANDISING

When business and creativity hand in hand

  • Give a business orientation to your collections
  • Carry your brand DNA across your collections
  • Grow your brand equity.
  • Develop a consistent approach to pricing
  • Adapt your offer to evolving distribution networks

SALES STRATEGY 

SALES AND DISTRIBUTION STRATEGY

You need to create to sell. You need to sell to create 

  • Grow your business
  • Develop a client-centric sales and distribution strategy
  • Enhance your brand visibility
  • Create compelling experiences for buyers and retailers

SUSTAINABILITY MANAGEMENT

PURPOSE DRIVEN MANAGEMENT

"There is no beauty in the finest cloth if it makes hunger and unhappiness", Mahatma Gandhi

  • Develop strategic realignment of processes, business models and products in all matters concerning sustainability
  • Research and develope (R&D) including innovation and introduction of new products and services
  • Design and implement sustainability projects

THANKS TO MY ALL-ENCOMPASSING, AND INTERCONNECTED APPROACH, I HELP YOU TO DEVELOP INNOVATIVE AND CREATIVE SOLUTIONS TO GROW YOUR BRAND.

commercialising creativity

PORTFOLIO

Swiss Fashion Association
Projet Management: FUTURE SWISS FASHION-The first b2b initiative for emerging Swiss sustainable brands
PULSE INCUBATOR HES
Expert in supporting innovative and high-potential fashion start ups
SWISS FASHION ASSOCIATION
Project Management Swiss Digital Fashion Week
TEXAID RETAIL SOLUTIONS
Customized & Professional B2B Solutions for Brands & Retailers to keep Pre- & Post-Consumer Textiles in the Circle
MODE SUISSE
B2B Showroom Host, Designer Liaison
ARIENNE BIRCHLER
Brand Development
PALMAGENTE
Brand Development, Sales Strategy
MAMA TIERRA
Brand Development
MOYA KALA
Sales Strategy
REMO
Collection Planning
RAFAEL KOUTO
Brand Development, Product Strategy

Features

Problem Solver

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Critical Thinker

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Logical Visioner

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PERSUASIVE leader

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Problem Solver

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WORK ETHIC

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Camille gives us the opportunity to offer entrepreneurs active in the fashion industry a very specific expertise for the development of their brands. All the feedback we have had from the entrepreneurs we support is extremely positive.

CAROLINE WIDMER, Director PULSE Incubator HES  

Efficient, competent and reactive, Camille is a precious help in the development of emerging brands. In addition to her rich expertise in the fashion industry, Camille has great human qualities and an impeccable work ethic.

MIKAEL VILCHEZ, Founder and Creative Director Forbidden Denimeries

my experience

Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod. Neque porro quisquam est qui.

numbers
1370
Experience hours
120x
personal growth
Journal
Talk
Talk with Jemoli CEO Nina Müller, Patrizia Hermann, Sustainability Ambassador, Karen Fleischmann & Camille Patthey
March 26, 2022 2:00 PM
News
Le New Black
February 24, 2022 10:57 AM
Project
Swiss Fashion Association: Launch of the new initiative
February 15, 2022 10:50 AM