I'm thrilled to share the successful completion of "Be the Canvas," a project I designed and managed in collaboration with VYN and Bongénie. This unique interdisciplinary event transformed Bongénie's Basel departmentstore into a creative space where fashion, art, and innovation converged.
Running from June 14th to July 5th, 2025, during Art Basel, the pop-up showcased VYN's multiple award-winning core collection alongside an exclusive artistic collaboration with renowned Swiss artist Corinne Sutter. Known for her distinctive collages and boldly expressive Pop Art-inspired paintings, Sutter brought her creative vision to life through installations spread across the store's floors.
A New Vision for Retail
"Be the Canvas" represented more than a traditional pop-up; it embodied a vision where art, bodies, canvases, and accessories merge in a truly creative atmosphere. The project highlighted how sustainable fashion brands like VYN can create meaningful cultural experiences while celebrating artistic talent.
The collaboration with Bongénie Basel provided the perfect backdrop for this interdisciplinary approach, demonstrating how retail spaces can evolve into platforms for artistic expression and cultural dialogue.
Impact and Innovation
This project exemplifies my commitment to bridging creation and commerce, acting as vector, catalyst, and curator to create lasting impact that transcends traditional fashion boundaries. By connecting VYN's sustainable footwear innovation and Corinne Sutter's artistic vision with Bongénie's retail expertise, we created an experience that lived beyond the object- transforming shopping into cultural discovery.
The success of "Be the Canvas" reinforces fashion's unparalleled power to revolutionize our impact on people, planet, and culture, one creative collaboration at a time.
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