In an industry oftendriven by fleeting trends, VYN has chosen a different path: one where artistrytranscends seasons and sustainability becomes the ultimate luxury. Our latestcollaboration with internationally acclaimed Swiss artist Corinne Sutter representsmore than a design partnership - it's a philosophical alignment between twocreative forces united by a shared vision of lasting creation.
The Poetry of Transience
At the heart of this collaborationlies a profound meditation on time itself. Corinne Sutter's artisticexploration of transience (the awareness that every moment is precious andfleeting), finds perfect expression through VYN's "long-luxe" philosophy.Where traditional fashion accelerates consumption, we pause to gild eachmoment, transforming the everyday act of walking into an celebration ofconscious living.
The metallic elements that flowacross each sneaker—hand-applied metallic foil by Corinne herself, serve asdaily reminders to treasure time as the most valuable currency we possess. In aworld that rushes past, these shoes invite their wearers to slow down, toappreciate, to make every step intentional.
Bridging Worlds: Art Meets Innovation
This marks Corinne's first ventureinto fashion, bringing her interdisciplinary approach from gallery walls tocity streets. Known for her versatility across painting, performance, music,photography, and video, Corinne gained international recognition through viralappearances on Switzerland's premier talent platforms, later creating portraitsfor luminaries including Queen Margrethe II, Ronan Keating, and Jackie Chan.
"For me, this collaborationrepresents an opportunity to enhance and celebrate everyday life," Corinnereflects. "Fashion becomes a canvas that people carry with them, makingart accessible in the most intimate way possible."
A New Paradigm for Fashion
This collaboration representssomething larger than the sum of its parts. It challenges the fashionindustry's fundamental assumptions about value and purpose. In a marketsaturated with disposable luxury, VYN and Corinne Sutter propose analternative: objects that grow more meaningful with time, art that improveswith wear, and luxury that aligns with conscience.
The pricing reflects thisphilosophy. At CHF 798 for the art collaboration pieces (compared to CHF 498for standard models), we're establishing a new value equation where artisticcollaboration, sustainable innovation, and superior craftsmanship justify premiumpositioning without compromising accessibility.
The Exclusive Journey
The collection launches withcarefully curated exclusivity, beginning with a VIP preview at Boys Don't Cryin Paris this December, followed by an exclusive Swiss launch at BongénieGrieder in June 2025, during Art Basel. These partnerships with leading culturalretailers demonstrate our commitment to placing art-fashion collaborationswithin contexts that honor both creativity and commerce.
The Swiss launch will feature anexhibition with bespoke art works by Corinne and a pop up store, allowingclients to immerse into the creative world of the collaboration.
Beyond Fashion: A Cultural Statement
This collaboration transcendstraditional fashion boundaries, creating cultural artifacts that speak to ourcontemporary moment. In an era where authenticity has become the ultimatecurrency, the VYN x Corinne Sutter collection offers genuine artistic expressionrooted in sustainable innovation.
Each sneaker becomes a conversationstarter, a walking gallery, a daily reminder that luxury and responsibilityneed not be mutually exclusive. They represent what fashion can become whenindustry leaders choose collaboration over competition, permanence overdisposability, and consciousness over convenience.
The Future of Creative Commerce
As Corinne notes, thiscollaboration aims to inspire both art and fashion worlds. It demonstrates thatmeaningful partnerships between brands and artists can create value thatextends far beyond commercial metrics—building cultural capital, advancing sustainablepractices, and creating objects worthy of preservation.
For VYN, this collaborationreinforces our mission to revolutionize footwear through the lens of"long-luxe"—where pleasure, responsibility, and style converge inperfect harmony. It proves that when vision aligns with values, the resulttranscends industry categories to become something entirely new.
In a world that often mistakesnoise for substance, the VYN x Corinne Sutter collaboration whispers adifferent truth: that time is indeed gold, that art belongs in everyday life,and that the future of luxury lies not in excess, but in excellence sustainedover time.
The VYN x Corinne Sutter collaboration will be available at Boys Don't Cry Paris from December 2024, with the Swiss exclusive launch at Bongénie following in June 2025.
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