Fashion has always been a force for change. This is why it is key in the transition towards a circular economy. I believe that in this transformation, emerging fashion brands have a crucial role to play because of their agility, their ability to capture the Zeitgeist, to rethink and to reinvent fashion's impact on people, planet and culture. Driven by this conviction, I founded Commercialising Creativity, an agency empowering the next generation of purpose-driven, sustainable fashion brands on their way to success with a keen emphasis on launching and scaling their businesses.
my experience
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About OUR FOUNDER
My driving force lies in the alliance of my competences, my passion for the fashion industry and my commitment to contribute to positive system change within this industry. With over 10 years experience in fashion, I have acquired a sharp commercial awareness, a strong network and expertise in the development and the management of fashion brands in the luxury segments.
Since 2018, I have been involved in promoting emerging fashion designers especially in my role as Director of the Swiss Fashion Association. In 2019, I founded Commercialising Creativity to dedicate myself to the individual and tailor-made support of sustainable fashion creators.
In 2022, the agency was recognised as a company with positive social impact by Innosuisse – Swiss Innovation Agency.
Learn more about:
- Founder, Camille Patthey
TO ACCOMPANY YOU ON YOUR ENTREPRENEURIAL ADVENTURE, WE TAKE THE TIME TO UNDERSTAND YOU AND TO BUILD A TRUSTING RELATIONSHIP WITH YOU BASED ON SINCERITY, MUTUAL INSPIRATION, AND EFFICIENCY. WE THEN USE OUR Expertise, CREATIVITY, AND INTUITION TO DESIGN TAILOR-MADE STRATEGIES AND TARGETED ACTIONS FOR YOUR BRAND.
ServiceS
fROM STRATEGY TO ACTION
Strategic advisory services
BRAND DEVELOPMENT
A goal without a plan is just a wish
Antoine de Saint-Exupéry, French writer, poet, journalist and pioneering aviator
There is only one formula to bring your vision to fruition: the development of a strong and singular value proposition, coupled to a strategy that defines your goals and how to achieve them. We lead you in the development of your brand strategy by designing a brand platform with you, also known as “brand business plan”. This essential tool allows you to structure your reflections, guide your actions, and ensure consistency in all matters related to your brand.
SUSTAINABILITY STRATEGY
Creativity stands for renewal and experiment, and embracing circularity models has naturally become a hugely resourceful way to transform the fashion industry
Pascal Morand, Executive President, Fédération de la Haute Couture et de la Mode
No matter where you are on your journey to becoming a conscious business, we help you to create or develop your commitment to sustainability. We analyse your impact and identify opportunities for improvement. We encourage you to embrace circularity by translating circular principles into business opportunities. This can be achieved by designing a circular business model and a strategic realignment of processes that benefit people and the planet.
COLLECTION PLANNING & MERCHANDISING
When business and creativity work hand-in-hand
A product offer will most likely meet the requirements of buyers and consumers if it is well calibrated to its target markets, evolving distribution networks and upcoming trends. We guide you in the planning of your collections to give these, a business orientation while respecting your DNA. By advising you on the structure of your offer and developing consistent pricing and margins, you save time, resources and costs while remaining true to your creative vision.
SALES & DISTRIBUTION STRATEGY
You need to create to sell. You need to sell to create
Jonathan Anderson, fashion designer and the founder of JW Anderson
We develop client-centric b2b strategies aligned with your commercial goals, identifying potential markets and targets in accordance with your values, design codes, positioning, and aspirational targets. This gives you a clear understanding of your targeted customers and of the market, enabling you to plan strategic sales approaches.
Operational management services
PROJECT & EVENT MANAGEMENT
From commercial to cultural, we make the subject live beyond the object
We create compelling experiences for your target audience to bring your brand DNA to life. With a creative and innovative approach, we design, plan, and manage custom-made projects and events to increase your brand’s credibility and visibility. We offer events such as brand and product launches, showrooms, trade shows, collection presentations, trunk shows and pop up stores.
PARTNER’S NETWORK
To offer you a holistic service, we work in collaboration with trusted partners from following fields:
- Production Management
- Manufacturing
- Communication and PR
- Photography
Please contact us for further information about our custom offers.
TESTIMONIALS
Camille gives us the opportunity to offer entrepreneurs active in the fashion industry a very specific expertise for the development of their brands. All the feedback we have had from the entrepreneurs we support is extremely positive.
Efficient, competent and reactive, Camille is a precious help in the development of emerging brands. In addition to her rich expertise in the fashion industry, Camille has great human qualities and an impeccable work ethic.
I had the pleasure of working with Camille for 3 years and I can't recommend a better fashion expert! Thanks to her strategic mindset, she has the exceptional ability to focus on long-term objectives while being creative and innovative, always finding solutions to bring brands to the next level.
PORTFOLIO
- EU research project: CENTRINNO – A new industrial revolution that puts citizens at the core of sustainable transformation
Expert in sustainable textiles and fashion - TEXAID RETAIL SOLUTIONS
Development of customised & professional B2B solutions for brands & retailers to keep pre- & post-consumer textiles in the circle - PULSE INCUBATOR HES
Mentor innovative and high-potential fashion start ups - SWISS FASHION ASSOCIATION
Project Designer and Manager FUTURE SWISS FASHION - The first b2b initiative for emerging Swiss sustainable brands - LE GESTE
Mentor fashion designer in-residency - MODE SUISSE
B2B management, designer liaison
- AQVAROSSA – Ethically crafted luxury
- ARIENNE BIRCHLER
- BELLAVENDER – Art garments
- BELLEMERE NEW YORK – Sustainable cashmere
- FORBIDDEN DENIMERIES - Conscious denim couture
- HORIZON ATHLETIC – Ethical, eco swimwear & activewear
- IMAN AMA - Circular luxury handbags
- LUNDI PISCINE – Upcycling clothing & accessories
- PALMAGENTE – Inclusive Swiss made swimwear
- MAMA TIERRA – Driving gender equality through sustainable accessori
- MOYA KALA – Ethical lingerie & loungewear
- ULALAND – Slow fashion accessories
- STUDIO REMO – Reconnect fashion with nature
- RAFAEL KOUTO – Upcycling couture
- VYN - Crafted intelligence
Features
Problem Solver
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Critical Thinker
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Logical Visioner
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PERSUASIVE leader
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Problem Solver
Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod.
WORK ETHIC
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VALUES
Commercialising Creativity - Camille Patthey
Idaplatz 3
CH - 8003 Zurich
CHE-374.755.765
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